Building an agency of street smart, creative thinkers with equal parts business savvy and a good sense of humor can be challenging. That's why we try to lead by example. Here are some of the people behind the people behind your work.
The People Behind the People
Bill Tucker
Chief Executive Officer
It should come as no surprise to anyone who's ever worked with him that Bill began his career...
It should come as no surprise to anyone who's ever worked with him that Bill began his career on the client side (Advertising Manager at the Sony Corporation). After all, few advertising executives have such an innate understanding of what a client truly needs from a marketing partner.
If you ask some of the high profile creative directors about town what makes Bill so unique, they'll tell you that he is one of the few "account guys" who truly understands brilliant creative. He recognizes it (no small task in itself), knows what it takes to conceive it, sell it, and follow through on it.
That skill, no doubt, comes from the ten years he spent at Scali, McCabe, Sloves: unquestionably one of the hottest creative agencies of the 70s and 80s. At Scali, Bill rose to EVP/Account Management, responsible for virtually all the agency's accounts ($700 million in billings). Accounts like the Chase Manhattan Bank, Castrol Motor Oil, Volvo, and Maxell Tapes, to name a few.
Following SMS, Bill joined forces with the Lowe Group in forming Lowe, Tucker, Metcalf, an agency that quickly grew to over $60 million in billings. In just a few short years, LTM garnered a reputation for doing creative, highly strategic work for a handful of clients which included Ricoh Cameras, The Boston Company, Parker Pens and Avis Quick Lubes.
In early '90s, Bill founded The Tucker Partnership, which more recently morphed into Agency212.
Tracy Brennan
Executive Creative Director
An award-winning designer and creative director, Tracy is a graduate of the School of Visual Arts...
An award-winning designer and creative director, Tracy is a graduate of the School of Visual Arts, and began her career as an Art Director at Bloomingdale's. She started in women's fashion and soon expanded her influence to include advertising for cosmetics and accessories. She left her retail roots to accept an assignment with Martha Stewart Living magazine. Working with Robert Valentine, Inc., she launched the first Christmas Issue of the magazine, setting the design standard for future issues.
Tracy joined the agency in 1996 where she soon became Creative Director, and began relationships with new clients that would become long-standing. Her award-winning work includes ten years for Ellen Tracy and all of their licensees, ten years for Loews Hotels-including the launch of many key properties, and six years for Warnaco, overseeing five intimate collections.
Tracy now heads a 20 person Creative Department with an ever-more eclectic mix of clients and creative challenges. Tracy is a resident of New York's Greenwich Village. Her free time is dedicated to husband, musician Paul Conte and their two children, Isabella Rose and Julian Frederick.
Tom McCartin
President
Tom joined Agency212 after 25 years of both client and agency experience. His career began in...
Tom joined Agency212 after 25 years of both client and agency experience. His career began in the marketing department of a major financial institution (five mergers and three names ago) but he quickly moved to the "agency side" when the opportunity to handle a major campaign for M★A★S★H came his way. After opening an agency office in Hollywood to better serve a growing list of entertainment clients, Tom founded M&K advertising and diversified into financial services, travel and other sectors with clients that included Chase Bank, Pfizer, Avis Rent A Car, the U.S. Post Office and Royal Classic Hotels. Eventually he added fashion, education, and insurance to his portfolio and began managing major branding assignments for clients that included Burberry, Paul & Shark, Bacara Resort & Spa, Delta Dental, Hershey Hotel & Spa and Briarcliffe College.
More recently Tom served as the president of WKP-Spier. He joined Agency212 as president in 2009 and quickly made his presence felt. Tom is a hands-on leader who directly oversees the growth of our client's business while setting the tone for our agency.
Throughout his career, his vision and insights have helped create record-breaking successes for his clients. Tom is a guest lecturer at a number of advertising associations and universities on the subject of the strategic branding process and brand development.
Evan Ziccardi
Media Director
Not only is Evan known for his strategic thinking, he has become quite the creative thinker...
Not only is Evan known for his strategic thinking, he has become quite the creative thinker when it comes to media placement, which is vital in today's ever changing media landscape. At the core of his media philosophy is a firm belief that media plans must go beyond the traditional metrics of reach and frequency and focus on engaging consumers in environments they are passionate about in ways that stand out from the competition.
Throughout his career, Evan has worked with clients from a wide variety of business categories including fashion & cosmetics (Warnaco Intimate Apparel, Geoffrey Beene, Ellen Tracy, Liz Claiborne Cosmetics), hospitality (Loews Hotels, Millennium Hotels, Costa Rica Board of Tourism), wine & spirits ([ yellow tail ], Midori Liquor, Mumm Champagne), arts & entertainment (Random House publishing, The Museum at FIT, Reader's Digest magazine, and a variety of off-Broadway shows), retail (Mandee & Annie sez stores), and financial services (Neuberger Berman, New York Life).
Dawn Lester
Senior Strategic Planner
Dawn's career began in the arts and entertainment world. As Director of Marketing for the regional...
Dawn's career began in the arts and entertainment world. As Director of Marketing for the regional performing arts center Stamford Center for the Arts in Connecticut, she was responsible for marketing over 100 individual events per year in addition to developing a retention strategy for the lifeblood of the theatre-the season subscriber.
Following her tenure at Stamford Center for the Arts, Dawn attended the full-time MBA program at New York University's Stern School of Business, where she earned her degree with a focus in Media, Entertainment and Technology.
Her next stop took her to Kansas City, Missouri as Manager of Enterprise Marketing at H&R Block, where she worked on many strategic initiatives including customer satisfaction research, new business strategy and research for a new division within the company, and development of a highly customized one-to-one personalized advice program to increase retention of U.S. Tax clients.
Dawn has worked at the agency for over seven years as Senior Strategic Planner on many accounts including Cavit, Liz Claiborne,
[ yellow tail ], and Warnaco.
Tom Di Domenico
Managing Partner / iFuel Interactive
While Tom may have started his career working at a print publication, it didn't take long for...
While Tom may have started his career working at a print publication, it didn't take long for him to realize that's not what he'd be doing forever. Being almost immediately assigned to the task of finding ways of integrating multimedia services with the current print offerings, he quickly a got a taste of what technology could bring to the world of marketing. The campaign's success resulted in a new career path and a migration into full-time interactive work for Tom.
With visions of where the industry was going, he took on the opportunity of Marketing Manager at a technology services company. As the company expanded, so did his role there. Branching out into many areas, he was responsible for several key departments including product development, search engine marketing, client services, website design, and project management.