We are media agnostics. We don't believe in cookie cutter solutions. For at least one of our clients that means that the majority of the communication with the consumer is experienced on the retail floor. That means hang tags and collar tags that can be seen across the retail floor and provide the consumer with a clear and concise reason to consider a product that we, as their agency, have named. Or maybe the solution is some media but not in the traditional sense. A good example of this is a retail client with a teenage audience. Try reaching them on just "traditional" media terms. Good luck!
The point is, we have the in-house capabilities to be agnostic in our approach and specialists on our staff to not have to "make this up as we go along."
Seamless integration across all marketing channels builds impact and accountability. From channel marketing, sponsorship programming, promotion, ecommerce and social marketing, we've built competency in each integrated discipline through acquisition as well as the addition of senior managers with marquee experience.