Agency212 has developed a three-step planning protocol called "Inside/Outside Planning." The protocol serves to distill the many thoughts, opinions and goals of client, agency ("inside") and potential customers ("outside") into a single-brand promise that is distinctive, ownable and actionable. This process will also help us to identify a strategy that will allow us to create a category of sorts as opposed to competing with the big guys (read: Big Bucks). Inside/Outside Planning is a thorough, introspective and fun process that has a track record of helping to uncover new ideas and insights that have the potential to increase sales.
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